News: Live Nation
Promoter signs deal to stage Hard Rock Calling and Wireless festivals at London Olympic Park
LIVE Nation is to host a series of events at London’s Olympic Park.
This year’s Hard Rock Calling and Wireless festivals have been announced as the first of a series of shows which the promoter will host at the Stratford site over the summer.
The move comes after the firm pulled out of contract talks with the Royal Parks authority over Hyde Park in October last year, ending a 10-year link with the central London site. Live Nation blamed exorbitant financial demands and ongoing problems with noise for the bid’s failure — and indeed, last year’s Hard Rock Calling saw the plug unceremoniously pulled on Bruce Springsteen and Paul McCartney, no less.
The Hyde Park contract has since been handed over to AEG Live, with Barclays this morning announced as having netted a £7.5m sponsorship deal for events at the park.
London mayor Boris Johnson said of the Olympic Park contract, awarded by the London Legacy Development Corporation (LLDC): “The confidence now shown by one of the world’s leading live entertainment promoters to relocate two of its biggest music festivals from the centre of the capital is a ringing endorsement of our legacy plans.”